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Bancassurance Partnership


A Combination of Expertise and Strength

To further enhance our long-term multi-distribution strategy, we joined forces with Citibank (Hong Kong) Limited (“Citibank”) to form a new bancassurance partnership. Under this arrangement, Citibank acts as an insurance agent for AXA China Region Insurance Company (Bermuda) Limited, distributing exclusive insurance products to customers at all Citibank branches in Hong Kong.

Combined the expertise and strength of two companies, the partnership signals a win-win situation where both of us will collaborate to expand the bancassurance business and further strengthen our leading financial positions in Hong Kong.


Customer-focused Product

Reinforcing our customer-centric business philosophy, we will develop a tailored portfolio of insurance products based on Citibank’s customer profile, providing a comprehensive solution to help customers achieve their financial protection and wealth accumulation needs. Offering a high level of flexibility and multiple fund choices, our products are of exceptional value that customers can enjoy under our bancassurance partnership.

The followings are the exclusive investment-linked insurance plans Citibank customers can now enjoy:

AXA WorkbenchAXANet
AXA Wealth Management Ltd.
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