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Balancing risk and reward
The importance of diversification
The benefits of starting early


When it comes to investing, the importance of diversification cannot be over-emphasised. Any single investment can potentially go sour... and if you have everything riding on it, your financial security could be threatened.

By diversifying your investments (that is, spreading your savings across several investment sectors), your investment returns may fluctuate less because losses from some investments may be offset by gains in others. Your chances of success and potentially higher long-term returns are therefore increased. Diversification also makes sense because no single investment sector performs best in all economic conditions. The smartest strategy, therefore, is to avoid "putting all your eggs in one basket".
Flexible financial planning can help you achieve your financial protection, wealth and retirement goals throughout different stages of your life. AXA's 5 steps financial planning process helps you design a plan that best meets your personal needs. We are happy to provide consultation service to you free of charge and your personal information will be kept confidential.

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-Life insurance plans are offered by AXA China Region Insurance Company Limited and AXA China Region Insurance Company (Bermuda) Limited while investment-linked plans are offered by AXA China Region Insurance Company (Bermuda) Limited. Mandatory provident fund products are available through AXA China Region Insurance Company Limited while our occupational retirement scheme product is available from AXA China Region (Bermuda) Limited. Investment advisory and asset management services are being offered by and are available through AXA China Region Investment Services Limited.
-For references only, you should select your investment portfolio according to your personal situations.
-The facts and opinions are for general information only and should not be construed as investment advice nor intended to be an invitation to invest. We will not be responsible for any direct or incidental loss incurred by applying any of the information herein.
-Each investment is subject to market and exchange rates fluctuation and to risks inherent in all investments. The prices of investments or units of any investment fund may go down as well as up. For further details, please refer to the principal brochure or offering document of the relevant insurance, retirement or investment products.
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