2006 New AXA Branding Campaign

AXA Hong Kong has launched a new, multi-million dollar brand advertising campaign which emphasizes its commitment to bringing people’s plans to life.

You can view the advertising from the following link. Enjoy!

TV Commercial

The TV commercial that forms the campaign’s centerpiece brings alive the message, “Life is an unpredictable journey. While we cannot plan for life, we can plan how we live it”, in a very light-hearted way that customers from all walks of life will be able to identify with.

Outdoor Posters

Covering five high-profile locations, a series of 36 “THE AXA PLAN” outdoor posters highlights people’s widely varied hopes and dreams. The insight behind the new campaign is breathtakingly simple: “Life is an unpredictable journey. While we cannot plan for life, we can plan how we live it.”

AXA Centre outdoor billboard	Causeway Bay MTR Station
Central MTR Station	Central bus shelter
Tsim Sha Tsui MTR Station	Tsim Sha Tsui bus shelter
Admiralty MTR Station	Admiralty bus shelter

AXA Centre outdoor billboard
Causeway Bay MTR Station
Central MTR Station
Central bus shelter
Tsim Sha Tsui MTR Station
Tsim Sha Tsui bus shelter
Admiralty MTR Station
Admiralty bus shelter