2007 Branding Campaign

The strategy of 2007 is not only sustaining the brand awareness and consideration we built in the market, but also to build our commitment “Whatever you plans, you can be confident AXA will help bring them to life”.

AXA Hong Kong has launched a brand new TV Commercial entitled “Children’s Education”. It emphasizes that AXA understands parents’ desire to give their kids the best possible start in life by providing them with a good education. The TVC also reminds those wishing to educate their children overseas to start saving as soon as possible in order to protect themselves against steadily rising tuition fees.

You can view the advertising from the following link.

Outdoor Posters

We have also prepared “THE AXA PLAN” outdoor poster, underlining AXA’s outstanding insights into consumers’ points of view, the commitment builds on the AXA brand “Whatever your future plans, you can be confident AXA will help bring them to life”.

	AXA Centre

Learn more about brand campaign in 2006